Once Again vs Peanut Butter & Co. · Bay Area shelf head-to-head
Once Again and Peanut Butter & Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Again carries more Brand PowerOnce Again is in more Bay Area grocersOnce Again fields the deeper lineupOnce Again sits further up the premium end
Once Again
Peanut Butter & Co.
55
brand power
24
28
products
9
5
categories
1
8
subcategories
1
17
grocers
4
94.5¢
price per oz
44.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Once Again▭ Peanut Butter & Co.
Distribution · 30% of score71·17
P
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Once Again
only Peanut Butter & Co.
no top category Once Again doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Once Again · Peanut Butter & Co.
