Once Again vs Sunbutter · Bay Area shelf head-to-head
Once Again and Sunbutter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Again carries more Brand PowerOnce Again is in more Bay Area grocersOnce Again fields the deeper lineup
Once Again
Sunbutter
55
brand power
39
28
products
10
5
categories
2
8
subcategories
2
17
grocers
13
94.5¢
price per oz
79.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Once Again▭ Sunbutter
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Once Again
only Sunbutter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Once Again · Sunbutter
