One Degree Organic Foods vs Teff Co · Bay Area shelf head-to-head
One Degree Organic Foods and Teff Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
One Degree Organic Foods carries more Brand PowerOne Degree Organic Foods is in more Bay Area grocersOne Degree Organic Foods fields the deeper lineupOne Degree Organic Foods sits further up the premium end
One Degree Organic Foods
Teff Co
52
brand power
20
23
products
3
7
categories
2
8
subcategories
2
14
grocers
1
$8.33
avg price
$81.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ One Degree Organic Foods▭ Teff Co
Distribution · 30% of score58·4
T
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Teff Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: One Degree Organic Foods · Teff Co