Oolie vs Rojo's · Bay Area shelf head-to-head
Oolie and Rojo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oolie carries more Brand PowerOolie is in more Bay Area grocersOolie fields the deeper lineup
Oolie
Rojo's
27
brand power
12
11
products
3
1
categories
2
4
grocers
3
$5.18
avg price
$9.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oolie▭ Rojo's
Distribution · 30% of score17·13
O
R
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score60·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oolie
no top category Rojo's doesn’t also play in.
only Rojo's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oolie · 3
only Rojo's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oolie · Rojo's