Open Farm vs Ziwi · Bay Area shelf head-to-head
Open Farm and Ziwi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Open Farm carries more Brand PowerOpen Farm is in more Bay Area grocersOpen Farm fields the deeper lineupZiwi sits further up the premium end
Open Farm
Ziwi
37
brand power
9
33
products
2
3
categories
1
5
subcategories
1
2
grocers
1
$22.60
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Open Farm▭ Ziwi
Distribution · 30% of score8·4
Z
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score94·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ziwi
no top category Open Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Open Farm · 1
only Ziwi · 0
no exclusive doors — everywhere Ziwi is, Open Farm is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Open Farm · Ziwi
