Open Water vs Sanzo · Bay Area shelf head-to-head
Open Water and Sanzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sanzo carries more Brand PowerSanzo is in more Bay Area grocersSanzo fields the deeper lineup
Open Water
Sanzo
15
brand power
45
5
products
13
3
categories
2
4
grocers
16
16.8¢
price per fl oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Open Water▭ Sanzo
Distribution · 30% of score17·67
O
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Open Water
only Sanzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Open Water · 0
no exclusive doors — everywhere Open Water is, Sanzo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Open Water · Sanzo