Optimum Nutrition vs Trace Minerals · Bay Area shelf head-to-head
Optimum Nutrition and Trace Minerals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trace Minerals carries more Brand PowerTrace Minerals is in more Bay Area grocers
Optimum Nutrition
Trace Minerals
18
brand power
34
3
products
5
2
categories
3
1
grocers
3
$5.32
avg price
$24.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Optimum Nutrition▭ Trace Minerals
Distribution · 30% of score4·13
O
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Optimum Nutrition
no top category Trace Minerals doesn’t also play in.
only Trace Minerals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Optimum Nutrition · 1
only Trace Minerals · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Optimum Nutrition · Trace Minerals