Ore-cal Corp vs Seapak · Bay Area shelf head-to-head
Ore-cal Corp and Seapak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seapak carries more Brand PowerSeapak is in more Bay Area grocersSeapak fields the deeper lineup
Ore-cal Corp
Seapak
9
brand power
34
2
products
12
1
categories
2
1
subcategories
4
1
grocers
7
$22.38
avg price
$13.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ore-cal Corp▭ Seapak
Distribution · 30% of score4·29
O
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ore-cal Corp
no top category Seapak doesn’t also play in.
only Seapak
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ore-cal Corp · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ore-cal Corp · Seapak
