Organic Harvest Foods vs Tabasco · Bay Area shelf head-to-head
Organic Harvest Foods and Tabasco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tabasco carries more Brand PowerTabasco is in more Bay Area grocersTabasco fields the deeper lineup
Organic Harvest Foods
Tabasco
12
brand power
43
3
products
12
1
categories
3
5
grocers
16
$1.08
price per fl oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Harvest Foods▭ Tabasco
Distribution · 30% of score21·67
O
T
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Harvest Foods
no top category Tabasco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Organic Harvest Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Harvest Foods · Tabasco
