Organic India vs Numi · Bay Area shelf head-to-head
Organic India and Numi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi is in more Bay Area grocersNumi fields the deeper lineup
Organic India
Numi
53
brand power
53
24
products
29
1
categories
2
4
subcategories
5
14
grocers
20
39.4¢
price per item
51.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic India▭ Numi
Distribution · 30% of score58·83
carried in 14 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic India
no top category Numi doesn’t also play in.
only Numi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic India · Numi
