Organic India vs Prince Of Peace · Bay Area shelf head-to-head
Organic India and Prince Of Peace, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic India carries more Brand PowerOrganic India is in more Bay Area grocersOrganic India fields the deeper lineupOrganic India sits further up the premium end
Organic India
Prince Of Peace
53
brand power
34
24
products
11
1
categories
3
4
subcategories
7
14
grocers
9
39.4¢
price per item
10.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic India▭ Prince Of Peace
Distribution · 30% of score58·38
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic India
no top category Prince Of Peace doesn’t also play in.
only Prince Of Peace
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Organic India · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic India · Prince Of Peace
