Ortega vs Garden Of Eatin' · Bay Area shelf head-to-head
Ortega and Garden Of Eatin', side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garden Of Eatin' is in more Bay Area grocersGarden Of Eatin' fields the deeper lineup
Ortega
Garden Of Eatin'
35
brand power
36
12
products
17
3
categories
3
4
subcategories
3
10
grocers
14
77.0¢
price per oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ortega▭ Garden Of Eatin'
Distribution · 30% of score42·58
O
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ortega
only Garden Of Eatin'
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ortega · 3
only Garden Of Eatin' · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ortega · Garden Of Eatin'
