Ortega vs Rio Luna · Bay Area shelf head-to-head
Ortega and Rio Luna, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ortega carries more Brand PowerOrtega is in more Bay Area grocersOrtega fields the deeper lineupRio Luna sits further up the premium end
Ortega
Rio Luna
35
brand power
16
12
products
3
3
categories
1
4
subcategories
2
10
grocers
3
77.0¢
price per oz
71.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ortega▭ Rio Luna
Distribution · 30% of score42·13
O
R
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score63·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ortega
only Rio Luna
no top category Ortega doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ortega · Rio Luna
