Orville Redenbacher vs Skinnypop · Bay Area shelf head-to-head
Orville Redenbacher and Skinnypop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skinnypop carries more Brand PowerSkinnypop is in more Bay Area grocersSkinnypop fields the deeper lineupSkinnypop sits further up the premium end
Orville Redenbacher
Skinnypop
33
brand power
50
13
products
21
2
categories
2
9
grocers
15
44.5¢
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orville Redenbacher▭ Skinnypop
Distribution · 30% of score38·63
S
carried in 9 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orville Redenbacher
only Skinnypop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Orville Redenbacher · 0
no exclusive doors — everywhere Orville Redenbacher is, Skinnypop is too.
only Skinnypop · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orville Redenbacher · Skinnypop
