Oscar Mayer vs Smithfield · Bay Area shelf head-to-head
Oscar Mayer and Smithfield, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oscar Mayer carries more Brand PowerOscar Mayer is in more Bay Area grocersOscar Mayer fields the deeper lineup
Oscar Mayer
Smithfield
44
brand power
30
48
products
7
6
categories
3
12
subcategories
4
8
grocers
3
$8.28
avg price
$6.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oscar Mayer▭ Smithfield
Distribution · 30% of score33·13
O
S
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score98·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats3 vs 1 SKUs
O
1% of shelf
only Oscar Mayer
only Smithfield
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oscar Mayer · 5
only Smithfield · 0
no exclusive doors — everywhere Smithfield is, Oscar Mayer is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oscar Mayer · Smithfield
