Otis Spunkmeyer vs Sconehenge Bakery · Bay Area shelf head-to-head
Otis Spunkmeyer and Sconehenge Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sconehenge Bakery carries more Brand PowerSconehenge Bakery is in more Bay Area grocersSconehenge Bakery fields the deeper lineup
Otis Spunkmeyer
Sconehenge Bakery
7
brand power
50
2
products
15
2
categories
5
2
grocers
12
$4.94
avg price
$11.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Otis Spunkmeyer▭ Sconehenge Bakery
Distribution · 30% of score8·50
O
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Otis Spunkmeyer
no top category Sconehenge Bakery doesn’t also play in.
only Sconehenge Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Otis Spunkmeyer · 0
no exclusive doors — everywhere Otis Spunkmeyer is, Sconehenge Bakery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Otis Spunkmeyer · Sconehenge Bakery