O'ts Cookies vs Forno Bonomi · Bay Area shelf head-to-head
O'ts Cookies and Forno Bonomi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forno Bonomi carries more Brand PowerForno Bonomi is in more Bay Area grocersForno Bonomi fields the deeper lineupO'ts Cookies sits further up the premium end
O'ts Cookies
Forno Bonomi
14
brand power
32
4
products
7
1
categories
3
3
subcategories
4
3
grocers
13
$1.78
price per oz
55.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ O'ts Cookies▭ Forno Bonomi
Distribution · 30% of score13·54
O
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only O'ts Cookies
no top category Forno Bonomi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only O'ts Cookies · 0
no exclusive doors — everywhere O'ts Cookies is, Forno Bonomi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: O'ts Cookies · Forno Bonomi