Out The Dough vs Eatpastry · Bay Area shelf head-to-head
Out The Dough and Eatpastry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Out The Dough is in more Bay Area grocersOut The Dough fields the deeper lineupOut The Dough sits further up the premium end
Out The Dough
Eatpastry
28
brand power
26
8
products
5
2
categories
1
6
grocers
5
$1.58
price per oz
72.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Out The Dough▭ Eatpastry
Distribution · 30% of score25·21
E
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Out The Dough
only Eatpastry
no top category Out The Dough doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Out The Dough · 3
only Eatpastry · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Out The Dough · Eatpastry
