Pür vs Pur Gum · Bay Area shelf head-to-head
Pür and Pur Gum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pür carries more Brand PowerPür is in more Bay Area grocersPür fields the deeper lineupPür sits further up the premium end
Pür
Pur Gum
42
brand power
21
13
products
3
2
categories
2
13
grocers
5
23.0¢
price per item
10.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pür▭ Pur Gum
Distribution · 30% of score54·21
P
P
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score66·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pür
only Pur Gum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pür · Pur Gum
