Pür vs Trident · Bay Area shelf head-to-head
Pür and Trident, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pür is in more Bay Area grocersTrident fields the deeper lineupPür sits further up the premium end
Pür
Trident
42
brand power
44
13
products
22
2
categories
3
13
grocers
11
23.0¢
price per item
20.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pür▭ Trident
Distribution · 30% of score54·46
P
T
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score66·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pür
no top category Trident doesn’t also play in.
only Trident
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pür · Trident
