Pace vs Mrs. Renfro's · Bay Area shelf head-to-head
Pace and Mrs. Renfro's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mrs. Renfro's sits further up the premium end
Pace
Mrs. Renfro's
32
brand power
31
11
products
12
1
categories
3
10
grocers
10
35.2¢
price per oz
47.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pace▭ Mrs. Renfro's
Distribution · 30% of score42·42
P
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pace
no top category Mrs. Renfro's doesn’t also play in.
only Mrs. Renfro's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pace · 3
only Mrs. Renfro's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pace · Mrs. Renfro's
