Pachamama Raw vs The Daily Crave · Bay Area shelf head-to-head
Pachamama Raw and The Daily Crave, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Daily Crave carries more Brand PowerThe Daily Crave is in more Bay Area grocersThe Daily Crave fields the deeper lineupPachamama Raw sits further up the premium end
Pachamama Raw
The Daily Crave
12
brand power
35
2
products
14
1
categories
2
1
subcategories
4
3
grocers
14
$4.72
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pachamama Raw▭ The Daily Crave
Distribution · 30% of score13·58
P
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pachamama Raw
no top category The Daily Crave doesn’t also play in.
only The Daily Crave
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pachamama Raw · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pachamama Raw · The Daily Crave
