Pacific Cookie Company vs Alternative Baking Company, Inc. · Bay Area shelf head-to-head
Pacific Cookie Company and Alternative Baking Company, Inc., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alternative Baking Company, Inc. carries more Brand PowerAlternative Baking Company, Inc. is in more Bay Area grocersAlternative Baking Company, Inc. fields the deeper lineup
Pacific Cookie Company
Alternative Baking Company, Inc.
0
brand power
26
2
products
14
1
categories
1
2
subcategories
5
1
grocers
7
$14.49
avg price
$3.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacific Cookie Company▭ Alternative Baking Company, Inc.
Distribution · 30% of score4·29
P
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacific Cookie Company
no top category Alternative Baking Company, Inc. doesn’t also play in.
only Alternative Baking Company, Inc.
no top category Pacific Cookie Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pacific Cookie Company · 1
only Alternative Baking Company, Inc. · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacific Cookie Company · Alternative Baking Company, Inc.