Pantene vs Innersense Organic Beauty · Bay Area shelf head-to-head
Pantene and Innersense Organic Beauty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Innersense Organic Beauty carries more Brand PowerPantene is in more Bay Area grocersInnersense Organic Beauty fields the deeper lineupInnersense Organic Beauty sits further up the premium end
Pantene
Innersense Organic Beauty
22
brand power
32
5
products
24
2
categories
1
4
subcategories
6
2
grocers
1
$13.89
avg price
$29.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pantene▭ Innersense Organic Beauty
Distribution · 30% of score8·4
P
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pantene
only Innersense Organic Beauty
no top category Pantene doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Innersense Organic Beauty · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pantene · Innersense Organic Beauty