Parch Spirits vs Hiyo · Bay Area shelf head-to-head
Parch Spirits and Hiyo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hiyo carries more Brand PowerHiyo is in more Bay Area grocersHiyo fields the deeper lineupParch Spirits sits further up the premium end
Parch Spirits
Hiyo
11
brand power
34
2
products
18
1
categories
2
2
grocers
4
$18.29
avg price
$9.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Parch Spirits▭ Hiyo
Distribution · 30% of score8·17
P
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Parch Spirits
no top category Hiyo doesn’t also play in.
only Hiyo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Parch Spirits · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Parch Spirits · Hiyo
