Paro vs From The Ground Up · Bay Area shelf head-to-head
Paro and From The Ground Up, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
From The Ground Up carries more Brand PowerFrom The Ground Up is in more Bay Area grocersFrom The Ground Up fields the deeper lineupParo sits further up the premium end
Paro
From The Ground Up
14
brand power
29
4
products
10
1
categories
3
2
grocers
7
$1.80
price per oz
$1.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Paro▭ From The Ground Up
Distribution · 30% of score8·29
F
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paro
no top category From The Ground Up doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Paro · 1
only From The Ground Up · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Paro · From The Ground Up