Paro vs Harvest Snaps · Bay Area shelf head-to-head
Paro and Harvest Snaps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harvest Snaps carries more Brand PowerHarvest Snaps is in more Bay Area grocersHarvest Snaps fields the deeper lineupParo sits further up the premium end
Paro
Harvest Snaps
14
brand power
39
4
products
12
1
categories
2
1
subcategories
3
2
grocers
15
$1.80
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Paro▭ Harvest Snaps
Distribution · 30% of score8·63
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paro
no top category Harvest Snaps doesn’t also play in.
only Harvest Snaps
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Paro · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Paro · Harvest Snaps