Paro vs Terra · Bay Area shelf head-to-head
Paro and Terra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Terra carries more Brand PowerTerra is in more Bay Area grocersTerra fields the deeper lineupParo sits further up the premium end
Paro
Terra
14
brand power
41
4
products
11
1
categories
2
1
subcategories
3
2
grocers
15
$1.80
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Paro▭ Terra
Distribution · 30% of score8·63
T
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paro
no top category Terra doesn’t also play in.
only Terra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Paro · Terra
