Parrot vs Lily Of The Desert · Bay Area shelf head-to-head
Parrot and Lily Of The Desert, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily Of The Desert carries more Brand PowerLily Of The Desert is in more Bay Area grocersLily Of The Desert fields the deeper lineupLily Of The Desert sits further up the premium end
Parrot
Lily Of The Desert
10
brand power
35
5
products
12
2
categories
2
3
subcategories
2
3
grocers
10
19.5¢
price per fl oz
39.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Parrot▭ Lily Of The Desert
Distribution · 30% of score13·42
P
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Parrot
only Lily Of The Desert
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Parrot · Lily Of The Desert
