Pascha vs Enjoy Life Foods · Bay Area shelf head-to-head
Pascha and Enjoy Life Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Enjoy Life Foods carries more Brand PowerEnjoy Life Foods is in more Bay Area grocersPascha sits further up the premium end
Pascha
Enjoy Life Foods
18
brand power
25
5
products
4
1
categories
2
6
grocers
11
$1.83
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pascha▭ Enjoy Life Foods
Distribution · 30% of score25·46
P
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pascha
no top category Enjoy Life Foods doesn’t also play in.
only Enjoy Life Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pascha · 2
only Enjoy Life Foods · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pascha · Enjoy Life Foods
