Passage To Asia vs Bowlcut · Bay Area shelf head-to-head
Passage To Asia and Bowlcut, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bowlcut carries more Brand PowerBowlcut fields the deeper lineup
Passage To Asia
Bowlcut
7
brand power
27
2
products
12
1
categories
3
1
subcategories
4
2
grocers
2
$5.44
avg price
$12.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Passage To Asia▭ Bowlcut
Distribution · 30% of score8·8
P
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Passage To Asia
no top category Bowlcut doesn’t also play in.
only Bowlcut
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Passage To Asia · 1
only Bowlcut · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Passage To Asia · Bowlcut