Pasta Roni vs Goodles · Bay Area shelf head-to-head
Pasta Roni and Goodles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodles carries more Brand PowerGoodles is in more Bay Area grocersGoodles fields the deeper lineup
Pasta Roni
Goodles
9
brand power
51
4
products
27
1
categories
2
1
subcategories
5
3
grocers
15
$3.19
avg price
$5.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pasta Roni▭ Goodles
Distribution · 30% of score13·63
P
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pasta Roni
no top category Goodles doesn’t also play in.
only Goodles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pasta Roni · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pasta Roni · Goodles