Path vs Waterloo Sparkling Water · Bay Area shelf head-to-head
Path and Waterloo Sparkling Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Waterloo Sparkling Water carries more Brand PowerWaterloo Sparkling Water is in more Bay Area grocersWaterloo Sparkling Water fields the deeper lineupPath sits further up the premium end
Path
Waterloo Sparkling Water
12
brand power
51
4
products
42
2
categories
3
3
grocers
15
15.4¢
price per fl oz
7.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Path▭ Waterloo Sparkling Water
Distribution · 30% of score13·63
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Path
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Path · 0
no exclusive doors — everywhere Path is, Waterloo Sparkling Water is too.
only Waterloo Sparkling Water · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Path · Waterloo Sparkling Water
