Patience Fruit & Co vs Ocean Spray · Bay Area shelf head-to-head
Patience Fruit & Co and Ocean Spray, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ocean Spray carries more Brand PowerOcean Spray is in more Bay Area grocersOcean Spray fields the deeper lineupPatience Fruit & Co sits further up the premium end
Patience Fruit & Co
Ocean Spray
12
brand power
50
3
products
56
1
categories
3
2
subcategories
6
4
grocers
13
$1.38
price per oz
42.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Patience Fruit & Co▭ Ocean Spray
Distribution · 30% of score17·54
P
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Patience Fruit & Co
no top category Ocean Spray doesn’t also play in.
only Ocean Spray
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Patience Fruit & Co · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Patience Fruit & Co · Ocean Spray
