Pb2 vs Skippy · Bay Area shelf head-to-head
Pb2 and Skippy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skippy carries more Brand PowerSkippy is in more Bay Area grocersSkippy fields the deeper lineupPb2 sits further up the premium end
Pb2
Skippy
25
brand power
41
5
products
18
1
categories
2
2
subcategories
2
9
grocers
13
$1.05
price per oz
30.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pb2▭ Skippy
Distribution · 30% of score38·54
P
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pb2
no top category Skippy doesn’t also play in.
only Skippy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pb2 · 2
only Skippy · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pb2 · Skippy
