Pcc vs Sugar Plum · Bay Area shelf head-to-head
Pcc and Sugar Plum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Plum carries more Brand PowerSugar Plum fields the deeper lineupSugar Plum sits further up the premium end
Pcc
Sugar Plum
9
brand power
27
3
products
12
2
categories
4
3
subcategories
8
2
grocers
2
$1.06
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pcc▭ Sugar Plum
Distribution · 30% of score8·8
P
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pcc
no top category Sugar Plum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pcc · 2
only Sugar Plum · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pcc · Sugar Plum
