Peanut Butter & Co. vs Skippy · Bay Area shelf head-to-head
Peanut Butter & Co. and Skippy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skippy carries more Brand PowerSkippy is in more Bay Area grocersSkippy fields the deeper lineup
Peanut Butter & Co.
Skippy
24
brand power
41
9
products
18
1
categories
2
4
grocers
13
44.3¢
price per oz
30.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Peanut Butter & Co.▭ Skippy
Distribution · 30% of score17·54
P
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peanut Butter & Co.
no top category Skippy doesn’t also play in.
only Skippy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Peanut Butter & Co. · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peanut Butter & Co. · Skippy
