Peeled Snacks vs Popcorners · Bay Area shelf head-to-head
Peeled Snacks and Popcorners, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Popcorners carries more Brand PowerPopcorners is in more Bay Area grocersPopcorners fields the deeper lineupPeeled Snacks sits further up the premium end
Peeled Snacks
Popcorners
9
brand power
37
3
products
16
2
categories
3
2
grocers
9
$5.29
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Peeled Snacks▭ Popcorners
Distribution · 30% of score8·38
P
P
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peeled Snacks
only Popcorners
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Peeled Snacks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peeled Snacks · Popcorners
