Peerless Coffee & Tea vs Philz Coffee · Bay Area shelf head-to-head
Peerless Coffee & Tea and Philz Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Philz Coffee carries more Brand PowerPhilz Coffee is in more Bay Area grocersPeerless Coffee & Tea fields the deeper lineupPhilz Coffee sits further up the premium end
Peerless Coffee & Tea
Philz Coffee
33
brand power
41
27
products
15
1
categories
3
4
subcategories
5
9
grocers
13
$1.51
price per oz
$1.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Peerless Coffee & Tea▭ Philz Coffee
Distribution · 30% of score38·54
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peerless Coffee & Tea
no top category Philz Coffee doesn’t also play in.
only Philz Coffee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Peerless Coffee & Tea · 2
only Philz Coffee · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peerless Coffee & Tea · Philz Coffee
