Pepper Plant vs Melinda's · Bay Area shelf head-to-head
Pepper Plant and Melinda's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melinda's carries more Brand PowerMelinda's is in more Bay Area grocersMelinda's fields the deeper lineupMelinda's sits further up the premium end
Pepper Plant
Melinda's
22
brand power
36
4
products
15
1
categories
4
10
grocers
11
54.6¢
price per fl oz
92.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepper Plant▭ Melinda's
Distribution · 30% of score42·46
P
M
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepper Plant
no top category Melinda's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepper Plant · 2
only Melinda's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepper Plant · Melinda's
