Pepper Plant vs Tapatio · Bay Area shelf head-to-head
Pepper Plant and Tapatio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tapatio carries more Brand PowerTapatio is in more Bay Area grocersTapatio fields the deeper lineupPepper Plant sits further up the premium end
Pepper Plant
Tapatio
22
brand power
34
4
products
8
1
categories
3
10
grocers
13
54.6¢
price per fl oz
49.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepper Plant▭ Tapatio
Distribution · 30% of score42·54
P
T
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepper Plant
no top category Tapatio doesn’t also play in.
only Tapatio
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepper Plant · 1
only Tapatio · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepper Plant · Tapatio
