Perfect Earth vs Miracle Noodle · Bay Area shelf head-to-head
Perfect Earth and Miracle Noodle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miracle Noodle carries more Brand PowerMiracle Noodle is in more Bay Area grocersMiracle Noodle fields the deeper lineup
Perfect Earth
Miracle Noodle
16
brand power
41
4
products
15
1
categories
4
2
subcategories
8
6
grocers
10
$1.42
price per oz
96.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Perfect Earth▭ Miracle Noodle
Distribution · 30% of score25·42
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Perfect Earth
no top category Miracle Noodle doesn’t also play in.
only Miracle Noodle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Perfect Earth · 2
only Miracle Noodle · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Perfect Earth · Miracle Noodle