Perfect Hydration vs Smartwater · Bay Area shelf head-to-head
Perfect Hydration and Smartwater, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartwater carries more Brand PowerSmartwater is in more Bay Area grocersSmartwater fields the deeper lineupSmartwater sits further up the premium end
Perfect Hydration
Smartwater
13
brand power
39
3
products
10
1
categories
2
3
grocers
14
4.9¢
price per fl oz
13.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Perfect Hydration▭ Smartwater
Distribution · 30% of score13·58
S
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Perfect Hydration
no top category Smartwater doesn’t also play in.
only Smartwater
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Perfect Hydration · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Perfect Hydration · Smartwater
