Reading the shelf…
Smartwater is a premium bottled water brand known for its vapor-distilled purification process, which mimics natural cloud formation. The brand offers a range of products, including Smartwater Alkaline with Antioxidant, designed to cater to active lifestyles. Each product is enhanced with electrolytes for taste, providing a crisp and refreshing hydration experience.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Smartwater (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Smartwater · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Smartwater in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Smartwater product in stock, cheapest first.










Bay Area stores already carrying Smartwaterthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 57% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
34 storefronts across 14 grocers carry it · tap a pin to open the store.
open here: Beverages
open = the store meaningfully carries that category (real depth, not a token SKU) and Smartwater sells it elsewhere but has no SKU here.