Smartwater vs Waiākea · Bay Area shelf head-to-head
Smartwater and Waiākea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartwater carries more Brand PowerSmartwater is in more Bay Area grocers
Smartwater
Waiākea
39
brand power
30
10
products
8
2
categories
3
14
grocers
9
13.8¢
price per fl oz
13.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smartwater▭ Waiākea
Distribution · 30% of score58·38
S
W
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score57·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smartwater
only Waiākea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smartwater · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smartwater · Waiākea
