Smartwater vs Essentia · Bay Area shelf head-to-head
Smartwater and Essentia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartwater carries more Brand PowerSmartwater is in more Bay Area grocersSmartwater fields the deeper lineup
Smartwater
Essentia
39
brand power
34
10
products
6
2
categories
1
14
grocers
13
13.8¢
price per fl oz
8.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smartwater▭ Essentia
Distribution · 30% of score58·54
S
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smartwater
only Essentia
no top category Smartwater doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smartwater · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smartwater · Essentia
