Smartwater vs Pure Life · Bay Area shelf head-to-head
Smartwater and Pure Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pure Life carries more Brand PowerSmartwater fields the deeper lineupSmartwater sits further up the premium end
Smartwater
Pure Life
39
brand power
62
10
products
7
2
categories
3
14
grocers
14
13.8¢
price per fl oz
2.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smartwater▭ Pure Life
Distribution · 30% of score58·58
S
P
carried in 14 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score57·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smartwater
no top category Pure Life doesn’t also play in.
only Pure Life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smartwater · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smartwater · Pure Life
