Smartwater vs Perfect Hydration · Bay Area shelf head-to-head
Smartwater and Perfect Hydration, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartwater carries more Brand PowerSmartwater is in more Bay Area grocersSmartwater fields the deeper lineupSmartwater sits further up the premium end
Smartwater
Perfect Hydration
39
brand power
13
10
products
3
2
categories
1
14
grocers
3
13.8¢
price per fl oz
4.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smartwater▭ Perfect Hydration
Distribution · 30% of score58·13
S
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smartwater
only Perfect Hydration
no top category Smartwater doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smartwater · Perfect Hydration
