Smartwater vs Tahoe Artesian Water · Bay Area shelf head-to-head
Smartwater and Tahoe Artesian Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartwater carries more Brand PowerSmartwater is in more Bay Area grocersSmartwater fields the deeper lineupTahoe Artesian Water sits further up the premium end
Smartwater
Tahoe Artesian Water
39
brand power
25
10
products
3
2
categories
2
14
grocers
8
13.8¢
price per fl oz
17.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smartwater▭ Tahoe Artesian Water
Distribution · 30% of score58·33
S
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smartwater
only Tahoe Artesian Water
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smartwater · Tahoe Artesian Water