Petit Pot vs Sweet Craft Dolceria · Bay Area shelf head-to-head
Petit Pot and Sweet Craft Dolceria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Petit Pot carries more Brand PowerPetit Pot is in more Bay Area grocersPetit Pot fields the deeper lineupSweet Craft Dolceria sits further up the premium end
Petit Pot
Sweet Craft Dolceria
43
brand power
32
18
products
11
1
categories
2
4
subcategories
6
16
grocers
7
81.6¢
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Petit Pot▭ Sweet Craft Dolceria
Distribution · 30% of score67·29
carried in 16 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Petit Pot
no top category Sweet Craft Dolceria doesn’t also play in.
only Sweet Craft Dolceria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Petit Pot · Sweet Craft Dolceria
